Blackmagic Design democratised professional broadcast — making cinema-grade cameras, production switchers and DaVinci Resolve, the industry-standard color grading system, accessible to all.
Grant Petty founded Blackmagic with a mission to disrupt an industry that kept professional tools behind prohibitive price walls. DaVinci Resolve, once a $30,000 system, is now free and runs in virtually every major post-production facility on Earth.
MediaTech partners with Blackmagic because they deliver the complete broadcast chain — camera, switcher, server, software — with total compatibility and at a price point that makes world-class broadcast achievable in Azerbaijan.
"DaVinci Resolve has become the backbone of our entire post-production workflow. The colour science is simply unmatched at any price point."
Senior Colorist Major Broadcast Network
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